you see what it did for little ole wrexham? they have more commercial appeal than the non-big 6 clubs. we can't complain about our commercial revenue (which is shitty for what we are) and then not see the point of things like this. it's either you make yourself legitimately commercially appealing or you fake it like citeh and psg.
edit: and he couldn't have been brought in for celebrity appeal on the board when most people don't even know who he is even if they watched the shows he created or was involved in. it's for know how.