JazzG I think once the Kroenke's took full control they were willing to put in the money.
It was both the having full control, and the fact that the club was sliding badly at that moment … certainly the investment has been about protecting their asset.
The big KSE incentive for keeping us around CL territory is the exit to some kind of entrenched "super league" and the step up in stock value from that … if we drop to the mid table for five years that falls into question.