Meatwad wrote:
we weren't losing money either. this isn't suppose to be a profit making enterprise. if it's all about profit making then the next step should be for the shareholders to get dividends so we can give up the pretense of being about winning things.
The idea was that we spend the profits we make once our operation is sustainable and generating extra money by itself - without selling our best players, selling Highbury property, or whatever other temporary sources of cash.
You might think that approach is frustratingly conservative, and I kind of agree, but that was the plan (and it's worth noting that a lot of cash reserves are capital requirements to service the debt - not our choice).
You might think that Wenger could have done more with the transfer resources he had during those years, buying better quality players and avoiding the backlog of useless players on high wages that we had from 2010-12, and I agree with that too.
But the bottom line is that we're in a great financial position now that we made it through that period, and if Wenger continues to add Özils to this team it will be a tremendous success. We'll find out whether that happens this summer. I personally think that Wenger desperately wants to win but just wanted to wait until we increased our commercial income - and we'll have £70m extra for next season. But if he's still overly conservative, I'll join others in being very frustrated.