Why do we think that we will spend to try and win the PL? I just don't see why we would change the ONE thing about us that has been constant for the last 10 ish years? 4th is Gold.
It costs a lot less that trying to win, and leaves a lot more profit, whilst still keeping the faithful dangling along with a carrot that nobody truly believes in. Once they have paid off the debts ... bit money for the board. Why spend any of it when they can just hold onto it instead?
4th is in our blood, it is i-n-s-t-i-n-c-t as the Pub Landlord would say.
