Claudius they don’t have the time for them to blow up though, their settlement agreement with UEFA has tied them to a strict set of criteria to meet in the immediate future, or risk of facing a harsh set of penalties for failing to do so.
The triple blow of missing out on European prize money, match day income, and seemingly struggling with sponsorship deals as a result is giving them a real headache in trying to meet those terms. That’s why they might end up having to make a few sales that might not otherwise make financial or footballing sense, purely in order to stave off further punishment. They might not want to sell Joao Pedro for footballing reasons, they might not get any really significant financial benefit/profit from any potential sale, but he might be one of their few realistic transfer options that can help balance the books.