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Except, your interpretation is clearly wrong. We bid for Sesko in the summer and failed. We tried to convince him (apparently) to move in January and failed again. We also failed to sign Watkins.
Clearly, the club is aware of the need for a striker. Nothing has changed since the summer. This isn't some sudden u-turn. We are still in pursuit of a striker, the issue is we keep failing to convince/land our man.