Clrnc Yeah I agree with you there, and that's (part of) the subject of the thread I just opened.
Neither Arteta nor Edu has proper accountability for player sales revenue.
We should empower our Sporting Director role. As it stands, Edu can say he gets poor results because players aren't even in the shop window, and Arteta doesn't seem to care at all. I wouldn't care either, except that in a season or two FFP will become a problem, especially if we don't step up with a major trophy.
Between the two there should be meaningful appearance and minutes targets for every player in the squad across season and preseason, so that we can at least get a bit of measurement happening.