I am in the pro-ESL camp, but still think this is one of the stupidest things I have read in a while. The idea of people liking the concept of promotion and relegation is not because every match between two relegation threatened clubs has high viewership, but because a Manchester City fan in 1999 when they were in the Second Division playoff game should be able to hope that his club can win the Premier League in the next 10 years or so (circumstances of being taken over by a corrupt Thai politican and the UAE royal family apart).
Edit: this is with respect to DKF's post on Fulham-Burnley.