The money spent is obviously one factor but it's the nature of the deals themselves. For example, we signed Pepe for a lot of money but we haven't tied him down on substantial wages so if he does turn out to be underwhelming, he can be moved on or, alternatively, there's plenty of headroom to give him a nice pay bump if he does well.
Plus we moved along a lot of deadwood in this window - something that needed to be done years ago - the fact that Jenkinson was still knocking about at the start of this summer is a joke really. Meanwhile, we struggle to shift Xhaka and Mustafi because their wage demands are at an awkward level which puts off midtable clubs from taking a punt and obviously no top club wants them - that's the kind of foresight we seemed to lack in the past.
And while doing all this, we have allegedly extended Auba and Lacazette's contracts without much fuss.