Qwiss! wrote:
Claudius wrote:
They’ll lose fans during the recession. I think football makes the mistake of thinking that it’s a unique pastime, but it isn’t.
They're removing it from what made it unique, the sense of community, etc They're turning groups of passionate fans into consumers with brand loyalty. The thing about brand loyalty is it changes a lot more quickly than genuine communities.
Precisely. It’s becoming more and more commoditized. I grew up walking to the football stadium, walking up and down the stalls outside the stadium buying my food and drink, and then going in to sing and dance. And the day before and after the game you meet at ‘the tree’ to talk about how the referee was cheating and the manager was confused. In an age where tickets are super expensive and it’s all geared towards one’s ability to surf from channel to channel picking their favorite big club, the dynamic changes. Suddenly although the basket of money is bigger, the leagues are perfect substitutes for each other, tenuously anchored on a few big clubs. And football itself has close alternatives in other sports and entertainment.
What’s crazy for me is they make so much TV money, they could afford to hold onto the match day experience.