Plan to win what in the short term?
They've won the Scudetto some 10+ years running. They're all in on the Champions League, and don't believe Jovic/Pepe/Dybala/Kean to have the capability that Ronaldo does in a cup tournament. I think there's some sense in that approach, because it's not enough to be a solid team to win the CL...you need proven match winners.
Real Madrid won it three years in a row, during which they weren't an exceptional "team". Instead they had the likes of Ronaldo, Ramos and Bale to bail them out.