He's an intellectual charlatan.
As are Pinker and Dawkins for that matter. People who achieved something in one field only to make sweeping false claims in several others from an unearned position of authority.
But it's not really about them as individuals, it's about the market forces in publishing and media that propel them to prominence in a particular, increasingly radical market of yes, vile and dissatisfied shitheads. Put Peterson down and another deluded huckster rises in his place.
That thread I linked regarding the way their writing is used within the filter bubble of right wing online forums to drive people towards fascism gives you the other half of the symbiosis. The nascent fascist microculture buys the toxic intellectual product, and the product forms and reproduces the microculture.