Thanks for starting topic and sharing the Swiss Rambles thoughts, MDGoonah. When I read the Swiss ramblings, I immediately thought of the Pogba and Zlatan transfers. The Pogba transfer in particular is important for a few reasons. The minute that transfer happened, fans of Arsenal and other clubs went ballistic over the price. A few things to think about
- The Zlatan transfer put United firmly back on the map as a destination for top players. He's making mad money, but United are seen as serious. The Pogba transfer reinforced that
- The Pogba transfer might not seem to make sense when you look at the 100m pounds, but beyond branding United as a big club I think it's an investment towards strengthening their ties with Adidas. United have a 750m pound deal with Adidas, and Pogba has a 30m pound with same. By combining these two assets, Adidas will likely get a better return from both of these deals, improving their business case, much more than if they had kept this asset with their Juventus properties. This makes it more likely that Adidas see out their 10 year deal with United and look to renew down the line
- There has been significant excitement around the deal, particularly from former players. United's energy is renewed
Whether you agree or disagree with these deals, they show naked ambition by United, the kind that is needed to excite fans, players and commercial partners. We do none of this, but our fans somehow expect us to match United et al in the commercial deals stakes. Comemrcal Managers at Adidas, Chevy, Emirates or Nike aren't interested in tying their job security to Theo Walcott.
Somehow we missed that football teams are now businesses and not societies, and failing to understand the implications of this transition is costing us significantly.