The new Juve crest would be great if Juve was a fashion brand. I'm all for rocking the boat when it comes to branding, but the new crest is a corporate logo, not a crest. The new typeface is really nice though.
Edit:
I just read this unbelievable piece from the Juve fan blog:
http://www.juvefc.com/juventus-logo-rebranding-bigger-picture/
Would it make sense to have a computer logo from 1977 on an internet device in 2017? The new Juventus logo is no longer about the football team, itβs about the brand. An expansion beyond the pitch that must encompass everything it does and that it intends to do. Therefore, it must not only appeal to the core football fan, it must appeal to non-football fans.
HOLY SHIT. What utter nonsense is that?