http://www.telegraph.co.uk/football/2016/05/17/chelsea-sign-60m-a-year-kit-sponsorship-deal-with-nike/

Nike announce £60m a year deal with Chelsea after terminating their Adidas deal at a cost of £40m

Real Madrid due to announce a deal with Adidas soon and the numbers being thrown around are similar to Barca.  

We've got left behind yet again, our revenue from commercial deals is always below what it should be and we are always playing catch up.  For a club to desperate to hoard cash maybe if we concentrated on this side? We are lagging behind massively on most of commercial deals. Chelsea soon will be making £40m more a year from their shirt and sponsorship deal than us. Barca probably will be doing close to £120m more a year if they get the uplift they are looking for from Qatar.

It was a big deal when we announced it, but it looks tiny already. Thankfully it's not a deal signed for a long period of time.

We'll be signing a new mega deal in the summer of 2019.

It wasn't a big deal when we announce it. It was just catching up with others and matching the market rate.

The problem for us is when people negotiate they blow their competitors away. We look to match the competitors instead of overtaking it.

You can't overtake competition if you don't have anything to offer.

Clrnc wrote:

It wasn't a big deal when we announce it. It was just catching up with others and matching the market rate.

The problem for us is when people negotiate they blow their competitors away. We look to match the competitors instead of overtaking it.

It wasn't a big deal? It was the most in the history of the PL at the time.

Mirth wrote:

You can't overtake competition if you don't have anything to offer.

Yep, you look at most of the clubs around us on that list, you've got regular league winners, CL winners and finalists and clubs with a global superstar players. When we signed with Puma we hadn't won anything in nearly a decade and our star name was Cazorla.

Deal was fine when we signed it IMO. However, in light of Man U, now Chelsea and Barcelona, and soon Atletico Madrid - if the club isn't thinking about renegotiation of the PUMA deal right away, then they are doing it wrong. Two FA Cups should mean that we ought to be able to get Chelsea money, at least, and then buying out the current contract makes sense.

Savz wrote:
Clrnc wrote:

It wasn't a big deal when we announce it. It was just catching up with others and matching the market rate.

The problem for us is when people negotiate they blow their competitors away. We look to match the competitors instead of overtaking it.

It wasn't a big deal? It was the most in the history of the PL at the time.

Chelsea, Liverpool was already on 30m per year. United was on more.

Are you sure. I remember reading that it was "the biggest shirt deal in the history of English football."

if they're on 25m and you announce 30m, yes it's the biggest of all-time, but that doesn't make it a good deal because when their contracts are up for renewal the next year they won't be worrying about your 30m, they'll be concerned with getting a big % improvement on their existing deal. we'll always be chasing the pack with our current executive team, unless we sign 2 year deals that allow our competitors to set the market and the catch up time will be shorter.

the puma and emirates deals were mediocre when they were announced and even worse today.

btw, what is that pic above saying?

You guys view these things a little too simplistically. Seriously. You can't just look at these kit deals in a linear fashion, and try to compare us to Barca, Real Madrid, etc.

As with any business, you need anchor tenants. Imagine starting a new consulting firm - you'd like to put Coke on a retainer to guarantee you money. Or you're opening a mall. You call H&M or Zara before anyone else to ensure you get traffic. Having these megadeals with the biggest football brands makes your business worthwhile. It makes your relevant. You're outselling Nike if you're Adidas, and top of the pops. You pay more for the very best guys - Barca, Real, Bayern, United, etc.

You want us to compete with these guys? Your boy Wenger needs to take the risk right now and buy big. Get in some superstar players and get trophies. That's what people are paying a premium for. Trophies and superstars. Not 4th and Giroud.

You can't compare us with Barca and Real, but how are Chelsea ahead of us? They have about 300 racist fans, that's it.

advertising is about reach and loyalty. arsenal doesn't have to take a backseat to anyone when it comes to that. the fact that we have people selling the brand short is their failing.

Even Liverpool is ahead of us.

The point is, other commercial departments does a lot of innovative stuffs to march ahead. We are just following others.

Gurgen wrote:

You can't compare us with Barca and Real, but how are Chelsea ahead of us? They have about 300 racist fans, that's it.

Eh? They've recently won the league and champions league. 

Biggus wrote:
Gurgen wrote:

You can't compare us with Barca and Real, but how are Chelsea ahead of us? They have about 300 racist fans, that's it.

Eh? They've recently won the league and champions league. 

This is not rocket science 

We are caught in a cycle of agreeing deals based on competitor contracts which will expire soon and be upgraded massively. Our negotiations are problematic as we leave incumbents so long that they end up taking the piss, read Nike and Emirates.

I'd go into negotiations saying that we are willing to rip up all ties if we don't get paid above and beyond those who started extracting commercial revenue while we were arseing around on 10 year penny deals with Nike and Emirates.

No we're caught in a cycle of arsing around with an out of date out of time fucking specialist in failure.

Biggus wrote:

No we're caught in a cycle of arsing around with an out of date out of time fucking specialist in failure.

Symptom of disease not the disease itself.