Yup, that summer was where we starting losing the plot. Last summer was the end. Until then, we had been selling above average players and not superstars (other than an admittedly declining Thierry and Vieira). Then we got rid of arguably the two best players in England.
But we have to start from somewhere. We can be great again, but I think it will take bringing in a combination of guys like Jovetic/Eriksen and some older solid veterans (like Arteta and Podolski) to complement them. We can't just bring in solid veterans without getting players who can provide brilliance. It would mean another few years of building, but I'd be happy to sit through that if it meant we were bringing in some quality players that we could all get truly excited about.