Yeah, me too. This stuff's been talked about, and predicted at arts and technology events I've been to for years. I have a bunch of friends who got pretty culty about Ingress, comes up in Gibson's novels, rudimentary applications have been being developed in spatial and positioning technology, which is my field, for many years.
It's exciting to see AR hit mass media in a big way, something genuinely new that changes the way people interact. I'm not playing it, but I've already had some hilarious experiences with people who are. Very interested to see what the next big splash is, but I think Pokémon Go has Steve-Jobsed "inventing" AR for now. 🙂