This World Cup appears very likely to be one in which the talking points extracted from the shitshow of the way it's being run will be monetised along with the football itself.
It'll be the cancer of refereeing decisions overwhelming the sport for the purposes of the broadcast format, but extended to the administration, geopolitics, which fans are good or bad, and all the other questions.
We've seen it already with the Premier League season where in the kayfabe Arsenal has been turned into the heel trying to destroy football.
You'd like to think the blatant Swiss-cheesed corruption of FIFA and Infantino, and the likely spectacle of Trump floating around the tournament will lead to a decisive pushback. Unfortunately all that is an engaging money-spinner too.
I think instead this nonsense will set future expectations, so that the next ones are more of the same shit except the talking points will be "thank God Trump's not involved" and it'll otherwise be just as bad.
