Qwiss Ratcliffe's just very obviously a c**t. Not really that surprising given that he's a man who's made a lot of money doing ruthless price arbitrage on oil and gas plants.
There's lots of aspects of United's current situation to enjoy, but the way Ratcliffe's Daniel Plainview-ing himself in realtime when he seems to have imagined buying a chunk of United would finally get a few more people to notice and love him is deeply funny.