Coombs
Should just have gone with the super league then. It had the benefit of added Eurocentrism and kept the colonies out too!
Look, the CWC is a good idea that's sold and packaged in the least thoughtful manner possible. Just like the Conference league, the Super League or the World Cup in Qatar. It's not particularly surprising because football is run by some of the least thoughtful people around and that is only accelerating over the past decade.
I don't buy that this is a function of the corporate sport either. I mean, yes - sure, it's a factor but there's several other sports that do far better when it comes to implementing technology and engaging with fans. It just so happens that football itself is so engaging that fans will be served shit on a stick and no one's going to ask how it can actually be good.
Besides, at the end of the day, the CWC is here to benefit the larger European clubs anyway (at the expense of smaller clubs in Europe, never mind everywhere else). You don't think Real Madrid cancelled their summer holidays and paid £10m for Trent out of sporting merit, do you?