If you by "first proper season" mean "first season as title challengers" then yeah it wouldn't make sense if we didn't challenge for the title - that's just a tautology.
And I don't even know why you're going "it's only our second year" when I very clearly said that we need to have a title by the end of this generation, not that we already needed to have one.
Oh, and the whole "if you expect us to win the title you won't be as happy as me" shtick doesn't work for me either. Many were more positive than me about our chances this time last year, but that didn't make me any happier when we didn't win. Similarly, those who think we need a title to make this side truly memorable didn't fail to enjoy the Newcastle match just because of that opinion.