I was ready to believe the theory Aubameyang had become too difficult to manage for the returns on the field, but the sting in the tail that raises a few questions is how badly we dropped off at the end of last season, how long it took Arteta to back Nketiah, and more.
It was definitely telling that the remainder of the squad responded positively in the wake of the initial falling out. But we're still left wondering if there was some way to salvage the Aubameyang situation and end up with £10m extra in the bank and Champions League qualification. The answer might just be: no.
These videos, other videos like that whole family Chelsea kit one, the other gossip that does the rounds paints a picture of Aubameyang as a supremely gifted, disorganised dude with an emotional and pretty hyperactive personality. He doesn't seem malicious but there's a lack of insight in his perspective.
Either way, at this point, Arteta is demonstrating success with his commitment to his own plan and his idea of how our forwards should operate.