Basically, they've done what they've made sure to exclusively call "activating financial levers". The first was selling a 49% stake of their merchandising division, effectively reducing their share of the revenue forever. The second was apparently selling 25% of the revenue from TV rights for the next 25 years.
This is very simplified because to be honest I'm not sure exactly how this would work. I guess they're gambling on short-term success that will have a lasting effect on the club, for example making the 75% of the TV rights that remain be worth more than what 100% would be worth if they didn't do these things. Saw someone call it Keynesian economics although I don't remember much about that from school. 😆
Sounds like something that could backfire immensely though.
