Happy that Klopp is showing everyone that he's just another corporate sellout. Always has been. A man of himself, for himself, using people and their romantic traditions as a platform for his own massive ego trip and personal enrichment.
And before anyone gives me any whataboutery, sure, that's fine, other people do it too and he's not worse 'objectively', but people who play the man-of-the-people role deserve extra criticism when they take off their masks.