http://www.bbc.com/sport/football/40783273
English Football League to introduce the ABBA progression for penalty kicks in tournaments like the Checkatrade Trophy (formerly Johnstone Paints).
So team A goes first, then team B goes twice, then team A twice and so on. The idea is to reduce the pressure on the team that has to go second. It's an interesting proposal, and apparently has been trialled already in some junior tournaments. I'd be keen to see it in action if only to see how it influences the fans. At some point there will still be a sudden death kick I suppose.