The Chinese government positions is comforting.
It reminds me of City and Chelsea a bit though. 15 years ago, both were completely pointless, one a yo-yo club playing in the shadow of United. Tons of money was poured into both, and now they are sustainable entities. Of course, the UK TV deal goes a long way in that regard.
China knows that you cannot become a serious league with the gradual approach. MLS has been doing it for 20 years and it's still an irrelevant competition. So you need to go with the big bang approach. Maybe they can apply some learnings from MLS - e.g, having a few designated players (but a bigger number, like 5 or 6).
I think it would be great for the world to get an alternative to European domination. It just has to be done in a tasteful, sustainable way, and not crash and burn like the North American Soccer League.