Reducing the wage budget has a double impact in the way our finances are structured.
Firstly we look to cover all the known overheads for the season from the money we have in hand, and without counting any revenues we have not received. The remaining funds are then available to be used for transfer fees, new player/staff wages, increased wages for players/staff already at the club, any new infrastructure such as training/medical facilities etc.
So any reduction in our known expenditure (wages) automatically frees up the scope to increase wages per the allowable 7% in relation to the TV revenues (not including the increase allowed as a result of the new kit deal). Further to this it also allows for an increase in the transfer budget on the cumulative impact of the reduced wages for the full season. If we reduce the weekly wages by 1m then that givers us potentially an extra 52m off the known overheads for the season that can then be added to the transfer budget at the start (if all else were to remain the same) = a win-win scenario.
Then we can begin to talk about the new kit deal worth about an extra 30m+ per year. If the first season is front loaded as we saw with the Puma deal, then we could perceivably have a transfer budget of about 100m+ even without CL revenues(which wouldn't count amongst the initial budget figures as those revenues are not yet received).