Klaus wrote:
The model is fine, our results aren't. You can't have a wage bill that is 60 % bigger than Tottenham's and 30% bigger than Liverpool's and miss out on Champions League two years in a row. It's just common sense. The reason we've still been able to make additions like Auba and Mkhi while extending with Özil is precisely because we're financially stable.
There has been talk for years the wage bill difference isn't quite as big as the accounts make out. Reason being some clubs structure contracts in such a way that certain payments get added to a different section of the accounts and not wages.
A lot of our problem is the commercial side of things, there is huge uplift potential there which Gazidis and rest haven't tapped into. Man Utd will always bring in much more money commercially than us but look at those figures and they bring in £275m compared to our £125m, the difference should not be that large. Liverpool should not have been bringing in more commercial revenue than us but have done so for years now, even when we were miles better.
New Shirt & Sleeve deals will help close that gap, then new kit deal as well. But Man Utd have sponsors for everything, we need to be a lot more aggressive in that regard.
