Unless we don't want to sell him to them because we don't really need the money they're willing to offer at this stage. I'm sure the option is above their current valuation, but if he has a stormer of a season it'll be worth it to take the option, and we'll get a decent enough price. If they still don't pay, then we have a good keeper on the books.
Think the deal suits us, and everyone else involved, just fine.