to some degree, their model makes sense in terms of price. offer a nice promotional discount where people are only paying a few dollars a month for the product for their first year. they become attached to the content they are receiving that when their promo price expires, they are going to determine the product is worth paying more for, so they renew their subscription for the full price.
since the company is private, no one really knows what their retention rate is, but i saw somewhere the number 80% was thrown around. that is pretty solid.
the newspaper model is flawed, because it relies on ads. for some people, having to watch a bunch of ads or click through to read an article isnt a problem. for me, its a problem. ive used an ad-blocker and flash blocker in google chrome for years because i hate intrusive popups, and i hate autoplay flash ads/videos. when i click on a link, i want to just read the article, i dont want to spend a few minutes dicking around to get to the actual content.
digital sites like ESPN and regional sports network websites in the US are problematic because they are either producing generic content with no analysis, or they are creating clickbait just to get people to the site and then subject them to a bunch of ads. if you just want to read recaps of sporting events or the clickbaity hot take piece, then free sources like ESPN are probably sufficient. patreon content creators and a site like the athletic is far superior. i originally signed up in 2017 i think, for a promo rate, and ive renewed my subscription at full sticker price twice because it gives me what i want, and in the grand scheme of things, like $8 a month is nothing for me.
frankly, im sort of surprised a model like the athletic has not been duplicated for politics and news coverage in the US. digital sites like the washington post (which i subscribe to) are still just a big collection of lots of different things, and most people probably are not reading all of the content there, just like they dont read the newspaper cover to cover. national writers, international specialists, climate specialists, and politics reporters from the major papers (NYT, WaPo, LA Times, USA Today, etc) could be poached and a new site could be started, and id pay for that. newspapers, even in digital form, are still bloated and still clickbaity, and they still have terrible things like op-ed sections, as we are seeing with this latest bret stephens disaster.
the newspaper industry isnt going to fix itself. the last 10 years or so have very clearly illustrated that. new organizations are needed to find new and better ways to deliver information in a way that makes sense in 2019 and beyond. from a sports perspective, i hope the athletic succeeds. they've collected serious journalists and given them freedom to not write clickbait and hot take garbage. and i think we're all better for it.