I am worried that this activity reflects a fear about the ownership that I've had for a while. With the increase in relative revenue of the Premier League TV money as opposed to the CL money, top 4 becomes less important. In the past it was more important, financially, to participate in the CL, at least in the short term, than it is now. Furthermore, this has also inflated the transfer market for all clubs, particularly towards the top end. If Kroenke is all about that cash, then finishing 6th-17th with a low net spent is much more attractive than fourth with a high net spend, and much more so than what was the case before the latest PL TV deal.
I just don't know if I can see Wenger signing on for that kind of strategy. I hope not.