It's all about how ambitious the owners are.
Fair enough, ours were content with finishing top 4 for the last 8 years, they had their reasons. Now that we've come through the hard times financially, with the help of Arsène no doubt, there's no reason to start looking beyond 3rd and 4th and start setting our sights at the title again. At the moment, it looks like he doesn't have enough to take us that far, so we should just thank him for his contribution and find someone who has.