i'm surprised that even just a few games being shown on terrestrial tv was able to last this long in britain. over here quite a bit of american football, basketball, baseball games are shown on terrestrial and if not basic cable. but the difference here is that american football and basketball have timeouts (that the teams call) and tv timeouts built in. baseball has breaks and the middle and end of innings. so the networks can make their money back by selling ads.
i've watched games on itv and they've actually had commercial breaks during matches and you miss shit. WTF.
bt should get better talent with their improved live football offerings. if they flip it on sky when the premier league rights are up for renewal and they control 4 of 6 packages there is no reason for gary neville to be working at sky. he'd just switch to BT because they would be showing the most premier league games and all of the european games.