He has horrible PR to keep coming out with this 'exceptional' top, top, super, super quality stuff. But I do understand where he's coming from. He always talks a good game but it's not what he delivers. People keep looking at what Newcastle or other teams buy and say "well he's better than Chamakh. Why haven't we bought him?".
We can't just progress by having players better than the shitsters we hardly ever play anyway. We need to have better players than first-teamers. Of course you need good squad depth but that comes easily through buying someone who goes straight into the first team and then demoting a current first-teamer.
We need top players. And unless you spot a great bargain (like Cazorla), you're going to end up with 6/10 players like Giroud's. Top players who have proven themselves at a high level cost a lot of money.
The other biggest mistake that fans make - and one that I can't stand - is comments like this in relation to Man City having a £27m Dzeko on the bench:
"Nathan Cockerton @NathanCockerton
@jackwhitehall I'm a man city fan and I totally agree, but, arsenal payed nearly £27M for mertesacker, santos and the forehead-man #business"
More commonly the argument goes: "Why do we have Squillaci, Chamakh, Djourou, Arshavin... on the payroll? For all that junk, we could've funded another Van Persie." How about trying to remember times in pretty much every recent season where we've been so thin that we've struggled to field a real line-up? This season injuries, so far, have been manageable. Usually we're down to starting 5 of our shitsters by now. So we can't get rid of 4 players for 1 player. That's why we buy 3x£10m players instead of buying a 1x£30m player. The numbers look strong now because of an abnormally good period wrt injuries.