est wrote:
Potential is one thing, but they're far ahead of us at the moment. Catching up with them is hard and it takes time.
you're right, it's all about our lack of ambition. united has pulled ahead of us because of our club's failure to capitalize commercially from the incredible dynasty that was the invincibles.
it doesn't take much to raise commercial revenue - you just have to win. look at chelsea, not a top club at all before abramovich. once they win and keep winning, they are immediately considered one of europe's elite. we were in that position, but blew it.
the bright side is it's not improbable to get back there. we win the league once, and we're the top team in the best city in europe, with a cash cow of a stadium, and the global reach of the premier league ensures that we'd be extremely attractive to sponsors. but we need to win first. no one wants to spend 30m to associate themselves with a loser.
but going for the league requires ambition. selling van persie and replacing with giroud.. that's the move of a team that's too chicken-shit to try to win the league, and would rather guarantee 4th place instead.