Rohit wrote:

Liverpool haven't won a title for a long time Biggus and yet their Standard Chartered front of shirt deal is one of the biggest sponsorship deals around.

Liverpool had such phenomenal success in the 80's that they have a residual brand name recognition even today.

ludovic van zis wrote:

you'd be suprised. but you're right,

Why would I be surprised?

timBO! wrote:

We play in the CL every year

So do Porto.

Nah it's all about winning, Chelsea and Man City will be surpassing us soon in terms of fan numbers (if they haven't already).

Biggus wrote:

Rohit wrote:

Liverpool haven't won a title for a long time Biggus and yet their Standard Chartered front of shirt deal is one of the biggest sponsorship deals around.

Liverpool had such phenomenal success in the 80's that they have a residual brand name recognition even today.

Of that there is no doubt, and similarly, our success initially under Wenger, our records, the brand of football we played coincided with the time when English football's viewership was penetrating all corners of the world.

Such is the residual effect of the kind of football we played then, that even now we are considered one of the best teams to watch when in truth we have been not that pleasing on the eye for some time.

Our commercial revenue will substantially increase in 2014 even if we don't win anything till then.

Let's see how these next 2 years play out first gentlemen.

Let egghead do his job and hey if Kroenke really does give a fuck we could be seeing walmart sponsoring Arsenal in 2014.

Biggus wrote:

Why would I be surprised?

because of what you said?

Rohit wrote:

Our commercial revenue will substantially increase in 2014 even if we don't win anything till then.

If we don't win anything by the end of 13-14 we'll have gone ten seasons without a league title under one manager.

We will still remain a huge attraction for brands.