I will be really surprised if United get £30M for Rooney outright, and if this doesn't get sorted in January, and there's a massive chance it won't (Winter transfers being notoriously difficult), they will be lucky to get anywhere close to £30M in the summer.
I think you've really got to understand the importance of Rooney only having 18 months remaining on his contract, and the public knowledge that Rooney desperately wants to go, and as a result, United needing/wanting to sell.
They are in a very weak position, and if they are hell bent on not selling to City, as I suspect they are, that position becomes even weaker.