Claudius That makes sense if you want to look at football purely from an empty, hollow, financial viewpoint.
I suspect most, if not all, 11,000 Bournemouth fans who squeeze into their stadium every other week would love the romance and adventure of a European campaign. Give me that any day of the week over some penny pincher telling me it's better for the club to miss out on the type of competition and experience that dozens of clubs and hundreds of players below them in the football pyramid would die for.