Qwiss Celebrities, sports stars and mobile terms and figures of ideology work as the allied and opposing pantheons from Homer's ILIAD for the parasocial pagans of the social Internet: the chosen allies they propitiate and grovel before, the chosen enemies they fear and resent.
Trump and Musk are like Zeus to this mentality, Jackson like Dionysus after the other Titans tore him apart and everyone and everything else recognised in public life gets organised in a vast, variably asymmetric binary system of affects: getting one's rocks off is on the left; sticking a hot poker up one's own arse on the right.
A rarer, non-binary mode of feeling is the one which moves in the outlying worshipper able to get their rocks off by sticking a hot poker up their own arse. It's a fascinating spectacle when one comes across it coming across itself, as it were.
