A feature of his play has been starting attacks from deep on the wing, like the Ramsey goal against Fulham last season. He's got much more of a creative streak, likes time on the ball, and combining with others.
He's certainly not Theo Walcott, or even Mo Salah, who receives the ball quite high up the pitch. He's got more hold-up play in him, and a bit more creativity in his passing. Less mechanical and efficient, and less single-minded.