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I do get the impression that Adidas really like the connection with Arsenal in terms of the respective brands matching up. The line about making Arsenal the "envy of world football" is obviously good to read. I don't think it's all fluff. This partneship is important to them.
They've certainly delivered three beautiful kits and done some very good PR work. From a fan's perspective, I'm very happy with what the club and Adidas are doing together.
Great to hear it's the same designer for next season's kits.