For the Premier League and its nascent romance with satellite hardware, the big deal arrived in May 1992. Amstrad owner Alan Sugar’s role in the seminal meeting of Premier League chairman at the Royal Lancaster Hotel in London on May 18 that year is hard to overstate. Faced with rival bids from ITV and BSkyB, the chairmen were meeting to vote on the destination of the new Premiership TV rights deal. On the morning of the meeting Sugar, in his capacity as Spurs chairman, was supplied with a sealed envelope containing the substance of ITV’s offer. Swiftly donning his Amstrad hat, Sugar immediately phoned BSkyB executive Sam Chisholm from the lobby of the hotel to leak details of the £262m bid.
Witnesses are said to have overheard an excitable Sugar instructing Chisholm to “blow them out of the water”.
http://www.wsc.co.uk/index.php?option=com_content&view=article&id=1928/29&catid=
I've always hated sugar for how he robbed us of terrestrial football by gifting murdoch this deal with earned him the riches to create fox
https://www.investopedia.com/articles/investing/083115/how-rupert-murdoch-became-media-tycoon.asp