When Alex was at Chelsea we still had a reputation for playing beautiful, technical football. I reckon that's what it boils down to. If he actually watched Premier League today he'd find at least two other teams that are both more successful and play with a higher technical ceiling than we do.
On the subject of Lucas Moura, I can't decide whether I'd take him or not. I think he's supremely talented but it's been years since he looked like genuine quality on the field. Even last season he seemed a bit off, despite scoring at a better rate.