I've never minded the prospect of paying for content, but I've always objected to the channel licensing models, which are pretty much going to force me to go part-legal, part-illegal in future.
Just want a straightforward marketplace for all content I'm interested in where I pay something reasonable for content—about what I would've paid at an old VHS rental store sounds fair, $5-10 for a new release film and $5-$10 for a season of television.