Well no one's going to pay us above the market rate unless we start dominating the European stage like Barcelona do or have a huge fan base like United
But fundamentally it doesn't matter, we're not even at a stage where we need sponsorship money to push on. We already have enough in reserve, plus we're getting a huge slice of the pie thanks to the new Premier league deals. Either way, that money won't be invested in the squad anyway so why worry about the sponsorship deals?