There were lots of articles about that stadium when it was built. Stadio delle Alpi Was old, far from fans, uncomfortable, and oversized. They desired something cozier (logic reminded me of when Pacers built this place), that was always packed. I remember when they opened it and it was packed. Was an incredible milestone for them on the path to becoming a much more modern operation. They achieved that English / German feel and were able to finally generate a healthy revenue.
Credit to Juve. It is not easy to lure players to Serie A. Players are only going there to fight for the Champions League, really. Other than 20 players, wages are low; blacks get abused, etc. So Juce does everything, whether it’s crazy transfer fees or the free agents to get talent in.