Gab Marcotti had an interesting article on Soccernet yesterday for fixing the Europa League. He had a three-legged approach:
1) Play on Tuesdays, with Champs League on Wednesday/Thursday. Idea being that people are tired of football by Thursday
2) Keep Champs League drop-outs separate, so that the teams that started the competition can be assured of being in at least 3 semi-final berths
3) Regionalise - turn into 4 regions, northeast, southeast, etc., to reduce fan travel
http://www.espnfc.com/blog/marcotti-musings/62/post/2424677?fb_action_ids=10155481221340285&fb_action_types=og.comments
I disagree with all 3. I think we need to differentiate it as much as possible from the Champions League, else it will always look like the ugly step-sister. My recs
1) [font=helvetica, arial, 'lucida grande', sans-serif]Make it a knockout throughout. Play a prelim and then go straight to a 64 team knockout. Let the fans print out brackets like NCAA March Madness / open betting pools, and get rid of the dreary group stages. Every match counts. [/font]
[font=helvetica, arial, 'lucida grande', sans-serif]2) Find some weeks to play UEFA Cup on its own, e.g., the round of 64 should be played with no Champions League, to make it front-and-centre. Leagues will always say they need free midweeks, but in reality a lot of midweeks are free throughout the season[/font]
[font=helvetica, arial, lucida grande, sans-serif]3) No Champs League rejects. They may bring glamour but it appears unfair and devalues this Cup. Similarly, no Champs League place to winner, so...[/font]
[font=helvetica, arial, lucida grande, sans-serif]4) Money-money-money. But not to everyone. Have a big pot at the end. Beaten finalist gets 10m pounds, winner gets 20m pounds. Make it worthwhile [/font]