The way I see it, we're guaranteed a lot of tv and sponsorship money next season too. We have cash reserves meanwhile to deal with the financial implications of signing someone massive like Cavani. This is obviously not how Arsenal work as a club. But maybe we should be a bit more flexible for once. It didn't make any sense to gamble this way when we were stuck with the old shirt deals, but now? With Puma pumping money into the club? There is zero risk. It would inflate the wage bill, but that's going to happen sooner or later anyway. You don't win Premier League without paying comparable wages. Indeed, it's our inability to keep up with the curve that is doing us in at the moment. We crank up our spending to one top-class player per year and Chelsea go and sign four. We put someone on £140K per week and United give Rooney a new contract in the region of £300K.
