Liverpool wanted to make this a public affair, wanted to make Suarez & Arsenal out as the bad people in all this and they have done well in that regard. Rodgers understands how their fans think and is saying exactly what they want to hear.
I'm sure if they don't get the money they want he'll just point out that Liverpool has great class and tradition and they have decided to cut their losses to get rid of a player who doesn't appreciate that as money isn't everything. Thus further fuelling the fans anger towards Suarez, if they do get the money they want they'll point out their stance was completely vindicated and their fans will be happy. The way their fans will lap everything up Liverpool are in a win-win situation to keep their fans happy.