i nominate OMIT to replace gazidis and take over responsibility of the director of football role and the commercial team.
we'd have re-signed van persie, re-signed walcott, signed vidal, signed jovetic, sold song, sold or loaned the deadweight, not have needed to buy cazorla, podolski and giroud. give us a year or two and we'd get our commercials past 100m/year, since we'd be playing the sexy stuff and seriously challenging for, if not winning, the league.